The computer industry is in dramatic change, for a long time the I.T. industry was about features and functions. Important attributes of a good system were robustness, scalability and performance. While these are still important. More than ever user experience is at the centre of what customers require. Within I.T. organisations everyone needs to care about user experience.
Design Thinking is an approach to problem solving by considering user needs and having empathy for the user. Feasibility – can the solution be built at reasonable cost. Viability – can a profit or benefit be drawn from this solution. Design is a core competency of Design Thinking, not just just for the Desirability part but also during Feasibility and Viability explorations. Our goals should always be to produce something users need and want to use and something that improves the the quality of user experience.

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